Tools It is no secret that that these tools exist and will greatly increase your chance for survival in the online arena. With that said, not all website owners know the purpose or how each tool can be utilized. Here at Prime Search Media we pride ourselves in being consultants and educators. We believe that sharing this information will positively affect your experience while working with us. Google Yahoo Bing Twitter LinkedIn Matt Cutts Go Daddy Rackspace Advice For Success “If ignorant both of your enemy and yourself, you are certain to be in peril.” Sun Tsu, Chinese military strategist and philosopher.