Video Optimization


With the emergence of more and more video content on the web, search engines like Google has modified their algorithm in order to identify useful video content from the web and include them in search results. You can use video content in your website to best describe your business, brands and products for your customers. Video optimization is a fresh concept in search engine optimization.

Fact is that there are a lot of video content on the web that are just useless and irrelevant for the users. Search engines like Google is trying to find out an effective method to know the content of the video, using face detection and other modern technologies. Even though it is in its stone ages, Google has managed to identify adult content with use of these technologies. There are mainly 5 basic steps in video optimization.

Optimization of keywords:

As search engines cannot look inside a video to determine what it is about, the main strategy search engines use at present is the keywords used with the videos. The first place where a search engine is going to look for keywords is in the file name. Use a relevant keyword as file name. This gives the search engine a basic idea about your video content.

A strong Title with the best suitable keywords is another step in video optimization, as with all other SEO practices, video optimization also gives more importance to the title of the content. Use proper meta tags that describes your content using keywords. The URL of the video must give a clue about your video content. URL of any web page or content is another strategy that search engines like Google looks for. You can use text in links and the text should be a strong keyword. Always take care while using keywords associated with your video content. As with other contents on the web, using keywords irrelevantly makes them look spam.

Include some texts next to the video content that describes the video. This paragraph should be optimized with keywords and should convey proper meaning and relevancy. Always remember to optimize content for user not just for search engine. If any content on the web is optimized for users, it will be optimized for search engines too.

Video sharing sites:

You can distribute your video content on top video sharing sites like YouTube for more visibility and links to your site. As in your web page, video should be optimized with keywords in such video sharing sites also. You Tube channels page and such pages of other video sharing sites also should be well optimized for search engines. You can use some free video distribution sites on the web to easily distribute video content on top video sharing sites easily.

Linking strategy:

As with any other content or web pages on the web, linking plays an important function in search engine ranking. More links to content on the web is a positive hint for the search engine and they understand that the content is important and relevant. This will increase the ranking of your content in search results. The same strategies can be used for linking videos as with any other content.

  1. Provide a cross linking to other videos on your web pages.
  2. Provide a link from relevant web pages to your videos.
  3. Link videos from blogs related to your videos.
  4. You can tweet the videos
  5. You can use social media and book marking as an effective way to increase links to your video content.

Some things you should take care of while linking your video content. The page where you link your video should be related to the video you are linking. Links from irrelevant and unrelated to pages results in link spamming. Both internal links and external links are important in improving the ranking of your video content. The text used in the links should be a keyword of your video. Irrelevant anchor text will be actually harmful for you and your users will be misguided.

Encourage users to share your videos to their friends:

Provide a link or plug-in to share your videos with their friends through social media sites like Face Book. A video with an attractive content is more likely to be shared by your users. So take care to include only high quality, interesting videos in your web pages. The sharing links you place should be visible and attractive. One-click sharing links are more powerful as users may not wish spending much time for sharing your content.

Provide a space for user comments. This will encourage users to share the video content with their friends. Provide the video content in multiple formats. This will help the users to select most suitable format according to their connection speed and platform.

Keep your videos fresh online:

All search engines give importance in latest contents. Make some changes to your old video and republish it on the web. Change some text associated with the video and experiment with the keywords and meta tags associated with the video content.

Video Sitemap:

Make use of a video site map to let search engines find the content on your web pages. This is applicable to only native videos that are in your web pages. Links used in video site map also should contain some strong keywords and phrases related to your video content.

User rating for your videos:

If you think your videos are excellent and useful, provide an option to rate your videos. Users tend to look for the user rating before they watch or share the videos. Provide more interactive platform in your web pages or blogs and allow comments under the videos. This will be successful only if your video content is useful and relevant for the users.

Other optimization tips:

Provide a compelling video content. This is the most important of all SEO practices. If your content is not good, whatever you do you will not get any visitors and page rank. Video format should be preferable for your users. Use the most common video formats like .mob, .avi and .wmv. Length of the video should be less than 5 minutes. Very long videos are more likely to be avoided by the users as it takes more time to load even in a broad band connection.

Provide thumbnails and screen shots of the videos in your pages. Users are tend to look for any clue regarding the content of the video before they watch it. Commercial videos can have a watermark and an indicator of origin. If the video is copied and used by other sites without giving any credits to you, then you can use it to claim your video.

Exposure is another important factor in getting more visitors and for search engine ranking. Upload and share your videos on the web, where ever possible. Use appropriate RSS and MRSS feeds. Social marketing sites can do a lot of publicizing work. Share your videos on social sites and encourage users to share your videos. Ending your video with an option to share and send your videos is another excellent idea for good exposure of your content.